Enhancing the Customer Experience: A Case Study with System TV in Montreal Shopping Centers

Centre Eaton, Montréal Trust and Royalmount

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Case Study: Montreal Shopping Centers x System TV

About Montreal Shopping Centers

This project encompasses 3 iconic Montreal shopping centers: Centre Eaton, a historic mall in the heart of downtown; Montréal Trust, an upscale shopping destination connected to the underground pedestrian network; and Royalmount, an ambitious new development poised to redefine the retail experience. Despite their differences, these three shopping centers share a common goal: providing an optimal customer experience.

The Challenge

In a competitive retail environment, the attractiveness and transparency of communication are essential. The shopping centers sought to:

Improve the parking experience: Effectively guide visitors to available spaces and reduce search time.
Dynamize the retail space: Broadcast engaging promotional messages and useful information in real time.
Optimize parking management: For Royalmount, it was crucial to display real-time occupancy rates and integrate the display system with their parking management solution.

How can digital signage improve customer experience and parking management in shopping centers?

Solution

Technology and Integration: A Comprehensive Approach

To address these needs, System TV deployed a tailored solution combining:

49” Totems and Wall-Mounted Screens Strategically positioned at entrances and in parking lots, these totems display clear information on rates, directions, and promotions. Their elegant design blends seamlessly with the architecture of the shopping centers. The totems are equipped with features adapted to outdoor environments and Montreal’s climate conditions, which include extreme temperatures in both winter and summer.
Integration with Parking Management Software : Integrated into key areas of the shopping centers, these screens broadcast real-time occupancy information.Through integration with Parknet solution, the totems dynamically display the number of available spaces per zone, effectively guiding visitors.

Benefits

How System TV Delivers Measurable Value

The implementation of the System TV solution has offered numerous benefits for the three clients:

Improved customer experience: Clear guidance and relevant information contribute to a smoother and more enjoyable visitor experience.
Increased attractiveness: Dynamic messages and targeted promotions capture the attention of visitors and stimulate commercial activity.
Optimized parking management: The Parknet integration optimize vehicle flow management and improve parking profitability.
Strengthened brand image: Modern and elegant communication media contribute to a positive and innovative image of the shopping centers.

By choosing System TV, Centre Eaton, Montréal Trust, and Royalmount opted for a high-performance and flexible digital communication solution. The integration with the Parking Management Software has improved the customer experience, optimized parking management, and enhanced the attractiveness of these Montreal retail leaders. This project demonstrates these major Montreal retail players' commitment to providing a welcoming and innovative environment for their visitors.

Anonymous review

Parking Manager

Since installing System TV’s totems in our parking areas, traffic has been smoother and visitors find a spot in no time. The customer experience has definitely improved.

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