LAZ Parking installs System TV's digital parking solution

to optimize occupancy and communicate rates with customers

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Case Study: LAZ Parking x System TV

About LAZ Parking

Since its establishment in 1981 by three childhood friends, LAZ Parking has rapidly ascended to become one of the foremost parking management companies in the United States, overseeing more than a million parking spaces in numerous locations nationwide. Committed to providing innovative parking experiences to its clients, LAZ Parking emphasizes innovation in its parking solutions, continuously striving to enhance convenience and efficiency for customers.

The Challenge: Account for varying occupancy volumes at surface lot near stadium in downtown Boston

With several options for parking near TD Garden in Boston, LAZ was looking to stand out amongst its competitors and attract additional customers during off-peak hours. While the company was not struggling to attract parkers during games or concerts at the nearby venue, LAZ needed a way to conveniently and quickly change rates to increase the parking potential during less popular times without constantly reprinting windmasters and other static signage.

How can LAZ Parking optimize the use of its parking lots in Boston, taking into account the varying occupancy volume?

Solution

Automate, program and display rates based on type of parker and time of day

System TV introduced its turnkey parking solution to program and communicate rates on an entirely enhanced level of customer experience. To do so, LAZ programmed various parking rates using System TV’s online rate calendar and digital signage software that were then displayed at the entrance of the lot through a weather- proof digital solution, sleek and clearly visible to drivers.

Benefits

Expand and retain customer base through effective and enhanced communication of parking rates and personalized messaging

By digitally displaying rates, banners and messaging for daily specials, event rates and other services offered at the parking facility, LAZ creates an unparalleled experience for both the new and returning customer. System TV’s services feature remote access of all digital content, online monitoring of signage solutions, and maintenance. System TV software easily integrates the pre-existing PARCS on site to ensure streamlined operations at the facility with revenue control systems, as well as business intelligence and analytics tools. Additionally, our software allows parking operators to upload their own digital content, like advertising, holiday messaging, directional information for drivers, and announcements about events in the area.

System TV has helped LAZ Parking save time and communicate with customers clearly and efficiently to optimize occupancy and attract parkers during off-peak times.

Todd Gilbert

General Manager

I’m very proud of this lot and we’ve done a lot of improvements to it. System TV App is a great tool and the sign certainly heightens the awareness and gives it some brightness. The team has been great about building rate grids for the sign and we’ve seen a 4% increase in revenue since last year.

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